With social media becoming a big part of Marketing. It’s essential to have to best tools out there to help build your business. Here’s our list of the top 10 social media tools  
 
Later  
Later is an all-in-one social media marketing platform. If your someone who looks Instagram, Then Later is the tool for you. It lets you auto publish, schedule content, and is one of the best tools for planning your content out there. You can create a free account and upgrade to the pro version for more features. Good choice for people working within a budget, allowing one post per day for free.  
 
Buffer   
Buffer is a great tool as it has everything you need. Buffer also offers a 7-day trail, after that it starts at £13 per month. More suited to companies or people with a larger budget, unlike Later this tool give you the option of LinkedIn which is valuable for many businesses. You get 3 posts per day across all social media platforms. 
 
Hootsuite    
Hootsuite offers a free one-week trial after that it cost £39 a month to use, so not recommended for companies within a budget. You get all social media platforms, Analytics, social listening tools, unlimited posts, multiple posts at the same time and 10 social media accounts. If you have the budget then Hootsuite is the tool for you.  
 
Sprout Social 
Sprout Social is a powerful platform. It is easy to use and user friendly. It offers all the basics that you need, and has additional features such as, individual statistics for each post in the pro version. 
Sprout offers post approvals and administering permission settings, which makes it a good option for small and medium sized businesses. 
This tool is great for engaging with your audience as it has great communication tools. In addition to a social monitoring and keyword search feature. However, it does not have the Auto Post feature, Pricing begins at £980 per month. 
 
Agorapulse 
Like many of the tools on this list. Agorapulse is a fully integrated social media management platform, it contains all of the main features of scheduling, analytics, visual calendar, social inbox, and team collaboration.  
Agorapulse also provides a competitor analysis. And is great if your business is Facebook orientated, as it permits boosted Facebook posts to really get the attention of your audience. There is no influencer feature so you can’t really follow your favourite industry leaders. 
Agorapulse also has a social listening tool, and most users are satisfied with this tool. Pricing starts at £68 per month. 
 
Sendible 
If you’re looking to build or improve your customer relationships, then this is the tool for you. Sendible is a social media management tool, which includes a customer relationship management system. This is great for businesses with YouTube channels. 
Sendible has a Smart Auto post feature, which allows social media managers to repurpose content. Utilize their Social Inbox and social listening tools which will allow you to monitor keywords, your competition and see how many mentions your brand gets. 
While there isn’t an influencer search, Sendible does have a CRM system that enables users to interact with influencers and communicate in real-time. Pricing ranges from £25 per month. 
 
Tailwind 
If your business is heavily based around Pinterest and Instagram. Tailwind might be the tool for you, it is designed for these two platforms. It helps you schedule posts, monitor conversations, and measure results. It also gives recommendations for improving your Pinterest and Instagram performance.  
Another reason why this tool is great, is it that its features are specially based to these two platforms. such as Pinterest content promotion and Instagram UGC content management. 
Prices start from £7 per month  
 
ContentCal 
Another great tool that gives you everything you need, Contentcal has a great content calendar system. That makes it easy to schedule your posts, across all platforms. There is also a content hub, which allows you to store and create content, using many different templates.  
This tool comes with analytics, so you can measure engagement, audience stats and the best time to post. Contentcal come with an Approval Flow feature that ensures content is at a good quality.  
Offers a 14-day free trail, with prices starting £15 per month 
 
 
Falcon.IO 
Falcon is a versatile cloud-based social media marketing tool. That is used for social media listening, tracking engagement, publishing content and customer data management. Which can be used for monthly planning across different social platforms. 
This tool come with a Social Inbox feature and social monitoring listening. Falcon provides a content calendar that allows users to plan, create and schedule content. There are features that help create pages with a campaign builder where you have access to many templates.  
Falcon offers support through online guides; prices start at £90 per month 
 
Canva  
If your business creates lots of posts, then Canva is a great tool to use. It has thousands of free design platforms that’s amazing for Instagram posts, Facebook posts and more. As well as offering features for great designs, Canva is cloud based so no download is required.  
Canva also allows you to schedule content, as it offers a content planner feature. You can post along all social media platforms, and schedule your posts in advanced. Canva is great if you’re working with-in a budget, as there’s many features in the free version.  
Pro version prices start at £11 per month

Author: Niall Cummins